You do, if you are starting your very own ice cream shop, because every good ice cream shop owners knows that they need a good deal of products, from white paper cups to put ice cream in, to ice cream spoons that customers will sample your wonderful ice cream with after they buy it.
Once you have done the research, then you can begin to invest wisely in the things that will benefit your company, and you will never be left out in the dark, because you have done the research to protect yourself and your company. But protection, though important, is not the only factor, you also have to have fun and sell some ice cream!
No matter where you decide to purchase your ice cream shop supplies, the important part is that you need to do the research before you decide which company to go with. There are subtle differences between the companies, prices, sizes of packages, types and qualities of the products, as well as the package deals on shipping and handling that the companies offer, and you must be able to tell all of the differences between the companies and the products. Part of the responsibilities of being a good business owner is to do all of the research behind every single purchase you make, with the same amount of enthusiasm, regardless of whether you are purchasing a package of spoons, or a property on which to build your ice cream shop.